4 Essentials for Building a Stellar Social Media Strategy
Best practices for a building a successful social presence for your brand.
Maintaining a social media presence for your brand is essential for building a strong relationships with your fans and reaching potential customers. However, having a weak presence on social channels can damage your brand image more than having none at all. Here are some of my recommendations for making sure your brand has a winning social media presence:
Don’t be afraid to brag a little
To stand out from the crowd and connect with your fans, tell your unique story and share why your business is special. Why is your company amazing? Do you give back to the community or support a specific cause? Talk about it! Your fans want to know about the great things your business is doing. If you don’t share about it, they’ll never know. Go ahead and show off, you have our permission.
Share great content
Make sure you develop and maintain a consistent aesthetic that is cohesive with your brand. Your overall marketing strategy should work in symphony towards the image you wish to portray with the world. Are you laid-back and witty? High-energy and fun? All content and copy you post should mesh with your overall vibe. Authenticity is key. If you deliver content that doesn’t match your brand story, fans will be left confused and unfollow you. You don’t want to bore followers, but you also don’t want to lose followers who aren’t getting what they expect.
Social media platforms are oversaturated with the same kinds of pictures. Don’t be afraid to try new things and take a risk. Monitor the reaction from your posts and learn about what content resonates the most with your fans. Create videos and develop copy that stands out from the crowd and grabs your followers attention. Also engage with your fans. Simply responding to comments and interacting with your followers shows that you care about them and helps build relationships with fans.
Take a data driven approach
Monitor your fans’ reactions to your posts. Which posts gather more comments and likes than others? What times and days give you the highest engagement rates? Pay attention to the metrics to make sure you reach the biggest audience possible and deliver content that your fans want. There are many applications that you can use to keep track of your chosen KPIs. By paying attention to the data, you can make sure your brand’s social media delivers your strongest possible content at the right times targeted towards your desired audience.