Not Just a Pretty Dress: Reformation's Unexpected New Leading Ladies
...and we're here for it!
For their new Holiday Collection, rather than featuring their designs on their typical models, Reformation instead decided to celebrate and dress professional women who've made a big impact on the world through their work.
Reformation is a female-founded company on a mission of making choices everyday that are smarter for the environment. So for our new Holiday Collection, we decided to highlight some of the leading ladies who wear Ref, and make a big impact in the world in their own way. In industries notorious for under-representing the ladies, these women are amazingly successful, certified badasses. #theholidaycollection #refbabe
Women featured in the campaign include Kirsten Green, General Partner and Founder of VC firm Forerunner Ventures, Katy Zhao, VP and Portfolio Manager at Morgan Stanley, Kate McMurtry, Branch Chief of Operations Engineering at NASA, and Jamie Baratta, Attorney and Co-Founder of The IV Wave.